"What's a sweetgum™ cloth?"
-Well, it's essentially a Swedish dishcloth, although not made in Sweden. Our cloths are made in Finland.
"That still doesn't answer your question?"
-Ok, let me explain it this way. It's a natural fiber cloth that's super absorbent, can be used to wipe up spills and clean just about any surface, a great replacement for paper towels (because unlike a paper towel, these can be washed in the machine) and they're way more stylish than a sponge. Oh yeah, they're also compostable!
"You're still not sure what I mean?"
-Watch this video. Pictures are better than words :)
And no, it's not weird to love your dishcloth. They're so darn cute and useful. You've gotta love that.