Having had passion for design and an entrepreneurial spirit since childhood, Susanna started printing her own designs in her grandmother’s basement already when in elementary school. Later on she would study arts and design, and use her knowledge to create products that gave her newfound joy in her everyday chores. She wanted to have a product that would be both beautiful to entice her to clean, but also ecological and durable so as to not damage the beautiful nature around us. Thus she began producing MORE JOY’s dishcloths and kitchen towels from natural materials, and to spread her passion around the world.
